Hustler Fund Launch

Hustler Fund: 6 Key Things You Should Know



What is the Hustler fund?

The Hustler fund is a digital financial inclusion initiative designed to improve financial access to responsible finance for personal, micro, small, and medium-sized enterprises (MSMEs) in Kenya. The fund brings you credit to where you are – transforms credit into “credit on the go.”

Which legal instruments allow its operationalization?

The Hustler fund is a creation of the draft Public Finance Management (Financial Inclusion Fund) Regulations, 2022.

Why is the Hustler fund important?

The Hustler fund is important because it provides access to responsible finance for personal, micro, small, and medium-sized enterprises (MSMEs) by innovating, developing, and deploying bottom-of-the-pyramid financial services and products that are affordable, accessible, and appropriate for the unserved and underserved persons, including credit, saving, insurance, pension, and investment products.

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It is envisaged that the fund will help to improve financial access and reduce poverty.

How does the Hustler fund work?

The Hustler fund will work in two ways:

  • By providing a digital platform where people find the best deals on financial products
  • By developing a series of digital tools and resources to help people understand and manage their finances better.

How do I access the Hustler fund?

The Hustler fund is accessible through the USSD and mobile APP platforms of any of the Mobile Network Operators in Kenya.

Products And Product Features

There are four products available under the Hustler fund, these include:

  • Personal Finance – (KSh 500 to KSh. 50,000 depending on your scoring)
  • Micro Loans
  • SME Loans and
  • Start Up

How do I know which product is appropriate for me?

When you visit the Hustler fund website, you will be able to see different available products. Each product has a description of what it is for and whom it is designed to help.

You can also read reviews from other users to get an idea of what they thought about the product before making your decision.

What are the product features of the personal finance loan?

The loan limits for this product will be a minimum of KSh. 500 up to a maximum that will be determined by the borrower’s credit score and capped at KSh. 50,000.00.

The increase in limit will be dependent on the individual customer’s performance on consistent loan borrowing and repayment on time. The limit shall be reviewed and adjusted based on the borrowing and repayment history of previous Hustler Fund loans taken.

What is the interest charge on the personal loan?

The loan interest rate is capped at 8% per annum computed on a pro-rated basis.

What should I expect when I borrow?

Approved loan will be disbursed to your Mobile Money account

Out of the total approved loan amount, on disbursement 95% shall be deposited to your Mobile Money wallet, and the remaining 5% shall be deposited to your savings account scheme.

The savings scheme will split savings into 70% long-term and 30% short term savings i.e., 70% of the 5% will go into long term (Pension) and 30% of the 5% will go into short term


Customer borrows KSh 1,000

KSh 50 (5% *1,000) will go into their savings account as below

KSh 35 (70% *50) – Will go to Pension account

KSh 15 (30% * 50) – Will go to short term savings account

NOTE: There is no processing fee. Out of the total approved loan amount, on disbursement 95% shall be deposited to your Mobile Money wallet, and the remaining 5% shall be deposited to your savings account scheme of the fund.

If you borrowed erroneously, there is no reversal. You will just have to repay the loan

How do I repay my Loan?

Loan repayment will be made from your Mobile Money account i.e., Self-payment. You can’t change your number and transfer the loan to a new number. And your loan WONT automatically clear other loan obligations you have on the phone.

Hustler Fund Eligibility And Registration Process

To qualify for the Hustler Fund, you

  • Must be a Kenyan citizen of 18 years of age and above
  • Must have a valid national Identification Card (ID)
  • Must have a registered mobile number from a recognized Mobile Network Operator in Kenya i.e., either Airtel, Safaricom or Telkom i.e., either Airtel, Safaricom or Telkom
  • Have a mobile money account i.e., either Airtel Money/M-PESA/T-Kash
  • The SIM card in question can/ will only be eligible if it has been in use for more than 90 days.
  • Reside and conduct economic activities in Kenya.
  • Provide the Location of residence during the onboarding process (where applicable)

How can I register an account on the platform?

The customer is required to:

  • Sign up for the Hustler Fund platform by dialing *254# or through the mobile app.
  • Accept the Terms and Conditions to join the Fund
  • Enter Mobile Money Pin
  • Upon fulfillment of steps 1-3, an SMS will be sent to notify them of their successful registration and the limit assignment.
  • In the event of a failed registration, the borrower will be notified via SMS

NOTE: You cannot register more than one mobile number. The customer can only opt-in once with a unique identifier as National ID. If you need to register another number, you will need to opt out of the current line

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Should you lose your line that opted in to hustler fund, simply renew the line and access your account. No need to opt in again.

Loan Application, Processing, Disbursement and Repayment

Once registered and loan limits assigned, the customer is required to follow the application steps to access the loan:

  • Dial USSD code *USSD code# or mobile application.
  • Select the loan request option to view the limit, interest, and loan tenure.
  • Enter the loan amount and press OK to continue
  • Confirm loan details as displayed to continue
  • Enter Mobile Money pin
  • Receive SMS notifications on Loan allocation with relevant loan information.

What does loan processing entail?

Once the customer has successfully applied and has received an SMS notification
regarding loan information, back-office loan processing takes place in the following steps:

  • Loan Appraisal – The application will be subjected to the predetermined formula based on existing qualification parameters
  • Loan Approval- Approval shall be granted based on meeting eligibility criteria, credit worthiness.

How will my loan be disbursed?

Upon approval, the loan will be disbursed to the borrower’s mobile wallet.

Out of the total approved loan, 95% shall be disbursed to the mobile wallet of the
borrower, 5% channeled to the savings Scheme.

How long is the loan repayment period?

The loan repayment period shall be 14 days with an interest of 8% per annum.


If you borrow Kshs 1,000,

You’ll receive Kshs. 950.

In 14 days, you will be expected to pay back. You may re-pay the loan as a lump sum or in part provided that the full repayment is done within 14 days.

What happens if I don’t pay on time?

If the loan is not repaid within the stipulated 14 days, the customer’s credit rating is negatively affected. However, if the loan is paid in full, the loan contract is closed, and the customer can request another loan. All transaction notifications to the customer will be by SMS.

Can I get more than one Loan?

No. You can only get one loan at a time and qualify for another loan if you Pay your loan in full. Qualified borrowers are eligible for only one loan at a time hence multiple loan borrowing on varied networks is therefore prohibited.

How can I increase my loan limit?

Continue using Hustler Fund and pay your loan on time. Also, assessment of credit history on subsequent loan applications and repayment shall apply to determine subsequent qualifications for the facility.

Hustler Fund Loan Recovery and Collection

This will involve monitoring and evaluation of the facility disbursed and repaid to identify the level of portfolio risks, the following initiatives will be adopted for loan recovery and management.

The borrower will be notified of the due date and outstanding amount 5 days prior via SMS. On the thirtieth day of the facility, the customer is notified that the facility is due.

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One day after the thirtieth day, the borrower is notified that the facility is now overdue. After the due date, the borrower shall not be eligible to apply for any other facility with the Fund until the outstanding loan is fully paid.

Overdue reminders shall be sent every 5 days up to a maximum of 30 days.

How do I check my Loan Balance?

Via USSD dial *254#

  • Select Loans
  • Check Loan Status
  • Select Loan balance
  • Enter Mobile Money PIN

You will receive an SMS message with your Loan balance On App. This will be displayed on the Hustler Fund app with an option to hide or unhide

Can I pay the loan in part?

Yes. The borrower may re-pay the loan in full or in part provided that the full repayment is done within 14 days.

Are there penalties in case of default for the personal finance loan?

15 days after the date of default the interest rate will be adjusted to 9.5% per annum. Thereafter persistent default spanning 30 days and over will see you lose your existing credit score and your account frozen.

Interest continues to accrue pegged on the in-duplum rule and recovery methods will be initiated.

Is it true that customers will be charged KSh 10 million for default?

No. This charge is a penalty to the fund administrators from abusing the monies set aside for the beneficiaries of the fund.

Hustler Fund Savings

What are the benefits of saving in the Hustler Fund? Well,

  • Customers will earn interest of up to 9% p.a. on their short-term savings balance
  • Government will match contribution on a 2:1 ratio up to a maximum of Ksh.6,000 per annum

How can I save into Hustler Fund?

Two ways of savings

When you request a loan

Deposit /sending directly to your savings from your Mobile Money wallet

NOTE: In both instances the 70% and 30% split will apply i.e., 70% of the amount will be deposited into long-term savings (pension scheme) and 30% into short-term savings

Can I withdraw/access my savings immediately?

Customers can only access short-term savings. To access your short-term savings, you must have cleared repaying your full loan or Repay 30% of the loan borrowed.


If you borrowed KSh 1,000, you should have repaid KSh 300

How do I check my savings balance?

Using USSD:

  • dial *254#
  • Select the option for Savings
  • Select Check Balance
  • Enter Mobile Money PIN

You will receive an SMS message with your Loan balance.

On App, this will be displayed on the Hustler Fund app with an option to hide or unhide

Will I get a statement?

You will get a mini statement that shows the last 5 transactions. You can access this either through the App or USSD under savings

Can I opt-out of Hustler Fund?

You can opt-out of the Hustler funds loan, but you will still have the option to continue saving on the service

NOTE: You can do any number of deposits into your savings. You can deposit any amount into your savings and there is no limit on the number of times you can withdraw so long as you have the amount available

Even if you opted out of Hustler Fund, your savings will still be available, and you will be able to view and continue saving.

Your savings will be put into The Kenya National Entrepreneurs Savings Trust (KNEST). The Hustler Fund Technical Team will guide on the age at which you can access your pension

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